JEWELLERY WORTHY OF YOUR STORY

mahāra Jewellery Guide

A simple guide to jewellery materials, daily care, storage, and long-term shine.

The Master Jewellery Comparison

Feature 925 Sterling Silver Silver with Gold Polish Demi-Fine / Vermeil Solid Gold
Core Metal 925 sterling silver 925 sterling silver 316L steel or 925 silver Solid 14K / 18K / 22K gold
Finish / Plating No plating Thin flash polish Thicker PVD / 2.5 micron+ gold layer No plating – gold throughout
Durability High with proper care Moderate; finish may fade with wear High; designed for everyday wear Lifetime / heirloom value
Tarnish / Colour May naturally tarnish and can be polished Gold tone may fade over time More resistant to tarnish and water exposure Does not tarnish like silver
Skin Comfort Sensitive-skin friendly for most wearers Sensitive-skin friendly for most wearers Hypoallergenic options Best for long-term wear
Best For Everyday minimal jewellery Budget-friendly gold look Modern daily luxury Investment and legacy jewellery

The Ultimate Jewellery Care Guide

Your mahāra pieces are delicate and meaningful. Follow these simple habits to keep them shining for years to come.

The Last On, First Off Rule

  • Wear jewellery after perfume, makeup, hairspray, lotions, and skincare are fully dry.
  • Remove jewellery first when you return home to avoid accidental pulls, sweat, or chemical exposure.
  • Avoid sleeping in delicate chains, thin rings, bracelets, and anklets.

Silver Studio - 925 Sterling Silver

  • 925 sterling silver is a precious metal. It may naturally react with air, moisture, and sulfur, causing tarnish over time.
  • Keep silver dry. Remove it before showering, swimming, dish washing, workouts, or spa treatments.
  • Store each piece in an airtight pouch or zip-lock bag to reduce oxidation.
  • Use a soft silver polishing cloth to gently remove dullness or black spots.

Gold Atelier - Solid 14K / 18K / 22K Gold

  • Solid gold is made for long-term value, but fine jewellery still needs gentle handling.
  • Avoid pulling delicate chains or wearing thin rings during heavy physical activity.
  • Avoid exposure to harsh chemicals, especially mercury and industrial cleaning agents.
  • Clean occasionally in lukewarm water with mild soap, then rinse and pat dry with a lint-free cloth.

Demi-Fine and Vermeil Jewellery

  • Demi-fine jewellery gives a refined gold look for everyday styling at an accessible price point.
  • Avoid perfumes, sweat, sanitizers, and rough surfaces to preserve the finish longer.
  • Wipe gently after every wear and store separately in a dry pouch.
  • Do not use silver polish, toothpaste, or harsh cleansers on plated or vermeil pieces.

Three Golden Rules for All Pieces

  • Remove before bathing, swimming, exercising, cleaning, or sleeping.
  • Store separately to prevent scratches, tangling, and stone damage.
  • Keep airtight and away from bathrooms, humidity, and direct sunlight.

When to Contact Us

  • Contact mahāra if a clasp, chain, stone setting, or finish needs checking.
  • For questions about a specific piece, email support@mahara.com or connect with us on WhatsApp.
  • Keep your invoice or order details ready for faster support.

Quick Do and Do Not Guide

Do Do Not
Store in individual airtight pouches Store open in bathrooms or humid areas
Wipe after every wear Spray perfume directly on jewellery
Remove before swimming or workouts Sleep in delicate chains or thin rings
Use soft polishing cloth for silver Use toothpaste or harsh cleaners on plated pieces
Need help? support@mahara.com

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